In The Press
Transparency within media: through a glass darkly
the7stars have launched EAT’s first campaign of 2015 to promote their new Souper Hero range. Pages in the London press give hungry office workers the chance to win an office supply of soup by taking a #SouperHero selfie with the ad. Print activity is being supported by digital escalator panels in key underground stations to get commuters looking forward to their lunchbreak!