In The Press
Transparency within media: through a glass darkly
Hot on the heels of the sponsorship of the hugely successful Celebrity Big Brother, the7stars have launched Gumtree’s new brand campaign letting everyone know how easy it is to buy and sell goods and motors on the website. The campaign will run across TV, outdoor, radio, social and digital. Extra pizazz for the campaign is provided by the TV ads featuring a soundtrack inspired by the catchy Ian Dury and the Blockheads’ song ‘Reasons to be Cheerful’, and the radio ads being voiced by DJ Tony Blackburn.