In The Press
Transparency within media: through a glass darkly
Iceland Foods has appointed the7Stars, the UK’s largest independent media agency, to handle its media buying across all channels including TV, radio and the press.
Iceland Joint Managing Director Nick Canning said: “The huge changes taking place in UK food retailing at present require us to challenge our thinking about every aspect of our business, and to look for new ideas and different ways of doing things. the7Stars team impressed us with their fresh thinking and passion for their business, reflected in their high ranking in the Sunday Times Best Companies survey, and we look forward to working with them to maximise public awareness of Iceland across all media in the months and years ahead”