the7stars Media Flash 18th March 2011

Campaign of the Week: Adidas have unveiled its ‘biggest marketing campaign’ featuring Katy Perry, David Beckham and Lionel Messi which will feature multiple sub-brands and …

the7stars Media Flash – 4th March 2011

the top viral video this week is dr dre – I need a doctor (explicit) ft eminem with 339,295 shares in the last 7 days …

Wannabe Starting Something

Sky Atlantic: The Home of World Class Television. A bold statement to make. If you are going to launch a new channel in a fragmented …

You are not alone

If you’re wondering what the Groupon fuss is about then What’s HOT? is here to help. Groupon is a digital buying club where subscribers get …

Smooth Criminal

This week Italian PM Silvio Berlusconi has been indicted to stand trial on charges of paying for sex with an under-age prostitute and abuse of …

I’ll be there

Word-of-mouth recommendation has always been a great goal for advertisers. In recent years social media has propelled this across the internet. Deloitte’s third annual State …

Tweet it

This year there seems to be a lot of focus on making London Fashion Week more accessible to the general public. And no wonder – …

Easy as ABC

It’s that time of year again – the bi-annual health-check of the magazine market. Last week saw the release of the magazine ABCs, the circulation …