Every year brings with it a new buzz, and this year is no different. Hot on the lips of everyone in the tech world at the moment, is the rise of the Smart TV. But what makes my TV so clever, we hear you ask? Look no further – What’s Hot is on hand to give you the lowdown.
The simple answer is the one thing that makes a TV ‘Smart’ is an internet connection. This connection can be built within the TV unit, as seen in recent new models, or from another piece of technology, such as a games console. This means the television is ‘connected’ (another word sometimes used instead of ‘Smart’) and therefore has the capability to bring a lot more engagement than the regular television experience.
So, why have industry experts decided 2012 is the year of Smart TV? Developments in technology mean that the majority of new TV models are now Smart. Buyers are ending up with Smart TVs without even asking for them, so it’s no longer just for the early adopters.
This week, the Consumer Electronics Show has acted as a catapult for Smart TVs, throwing them into the mainstream, with the big players showcasing their new products and technological developments. It’s an exciting time for the industry, observing how different manufacturers are using the technology and integrating it with other devices, encouraging the use of mobile and tablets with the TV unit. Soon, instead of a remote control, households will be using their smartphones to change channels.
This is a big step for brands into a connected TV world, and it is the start of a platform for engagement on the family screen. On top of that, there is the potential for monetary gain from subscription service opportunities. Examples of brands producing apps designed for connected TVs are already out there, such as Playboy UK.
The possibilities within the ever-increasing connected TV market are huge. The technological advancements, increasing broadband speeds, buoyant tablet market and variety of creative solutions are all providing a great platform for brands to engage with their consumers. At What’s Hot, we feel that those brave enough to fully commit to the TV app arena first will reap the rewards as the market continues to grow. Don’t just watch this space, get in it!