The reach of all radio has remained static QoQ, and reaching a massive audience of 46.7m adults – 90% of the UK population – every …
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Contributors
Our New TV Campaign for Safestore Launched Last Friday
The 30-second and 60-second ads feature a young boy’s heart-warming farewell to his beloved teddy, which is going into storage. The ad was directed by …
[Guest Post] YuMe on Mobile Video Advertising Technology
Smartphone penetration is currently at 53% compared to last March when it was recorded at 39%. This resulted in smartphone penetration growth of 24% over …
Posted in Digital, Guest Post, Mobile, Technology, TV Tagged in advertising
Smart TV’s – The Potential is There But Adoption is Slow
We have been told that 2012 is the year of internet enabled TVs. However, recent statistics from Kantar Media have shown that fewer than 10% …
Posted in Analysis, Digital, Online, Technology, TV Tagged in advertising
[Trend of the Week] – 5 reasons to get excited about Crowdfunding
Welcome again to the second instalment of Trend of the Week. This week we’ll be looking at one of the hottest topics in creative circles …
Google Penguin
Once again Google has unleashed its power across the internet – and this time, it’s getting aggressive, in the form of the Penguin Update. The …
Pretty in Print: Press Update
Media experts have for the last 10 years speculated on print’s demise. Print advertising spend is predicted to continue on its downward trend and circulations …
Is cash still king? MasterCard’s PayPass
Mobile payment technology took another stride forward recently, when MasterCard announced the launch of a new digital wallet service. PayPass, which MasterCard claims will offer …
Alan Tuite
Anjali Barot
Beth Davis
Charlie Osborne
Emma Park
Jane Power
Jenny Biggam
Jonathan Harrison
Krishen Joshi
Lauren Barber
Lucy Ostermeyer
Marissa Williamson
Miles Pritchard
Natalie Barton
Nick Maddison
Oli Tame
Oliver Stolton
Phaedra Poulimenou
Richard Kanolik
Sasanka Senaratna
Tom Haskell