AOL joins the battle over viewability

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker’s infamous appraisal of marketing has never …

Digital Ad Spend Drives Past £6bn

This month saw the IAB and PwC Digital Adspend study released for 2013. Little surprise that digital spend increased YoY, however the percentage and areas …

App store v2

The Flappy Bird Blueprint

Within a week of website ‘The Verge’ reporting advertising revenue of $50k per day for Flappy Birds, developer Dong Nguyen removed the game from all …

Will digital displace television in terms of video consumption?

Digital video, hosted by many relatively new web-based services, is set to displace television as the dominant form of video consumption according to a Citigroup …

The rise of Native advertising

The arrival of native advertising has created an industry buzz and is now gaining considerable traction online. It’s encouraging to see digital formats maturing and …

Cross Device Tracking just got HOTTER

As Christmas draws near, most shoppers will be targeted with a proximity based mobile marketing message, attempting to drive them into a nearby store or …

Twitter IPO: a welcome addition to the ad industry?

The arrival of native advertising has created an industry buzz and is now gaining considerable traction online. It’s encouraging to see digital formats maturing and …

respo

Responsive Design

It’s been the ‘year of the mobile’ for at least 3 years now depending on who you talk to or what seminars you attend. Whilst …