Last week, while walking to work, I needed a caffeine hit and fancied trying somewhere new – so I searched on my mobile for a …
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Contributors
A Nation Addicted to Smartphones
This week’s Ofcom Communications Market Report shows that the UK has overtaken Japan in terms of mobile usage. We consume more content, buy more and …
To be or not, 4G…
SD was not a problem until you saw HD. Narrowband was just fine, until broadband came along. Now, we’re set for a milestone change of …
[Guest Post] YuMe on Mobile Video Advertising Technology
Smartphone penetration is currently at 53% compared to last March when it was recorded at 39%. This resulted in smartphone penetration growth of 24% over …
Posted in Digital, Guest Post, Mobile, Technology, TV Tagged in advertising
Is cash still king? MasterCard’s PayPass
Mobile payment technology took another stride forward recently, when MasterCard announced the launch of a new digital wallet service. PayPass, which MasterCard claims will offer …
GAME Over – What if they had a second life?
In the final moments of survival, just when you think you’ve done enough to make it through the battle, you’re inevitable taken out by that …
Another Day
On Sunday 5th February, What’s Hot was one of the 111.3m viewers who tuned in to watch this year’s Super Bowl final. For the third …
Posted in Mobile, Online, TV Tagged in ads, engagement, Hulu, media, Social Media, Superbowl, tv
Alan Tuite
Anjali Barot
Beth Davis
Charlie Osborne
Emma Park
Jenny Biggam
Jonathan Harrison
Krishen Joshi
Lauren Barber
Lucy Ostermeyer
Marissa Williamson
Natalie Barton
Nick Maddison
Oli Tame
Oliver Stolton
Phaedra Poulimenou
Richard Kanolik
Sasanka Senaratna
Tom Haskell