Last week, Twitter opened up a new realm of ad opportunities by introducing keyword targeting for advertisers. Until now, advertisers have only been able to …
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Contributors
ITV Uses Twitter To Drive Extra Content
Monday the 22nd of April saw the last episode of Broadchurch air on ITV. The final episode of the popular series averaged nearly 8.5m individual …
Mormons put their faith in advertising
When professional troublemakers Matt Stone and Trey Parker announced their latest project would be a musical about the Mormon faith, the faint hearted amongst us …
Facebook Ads Fuelled By Real World Data
Rumours has it that Facebook is about to announce a marketing partnership in the US that will bring together on-and offline data like never before. …
The Future of Fashion
In the past few months, What’s Hot has heard of many loved high street retailers forced out of the market by online goliaths built for …
Twitter enters the music business
It may seem strange that Twitter has entered into the “music industry”, but Twitter #music is all about getting people to spend more quality time …
Free Press Market / Saturation Levels
As predicted, the latest round of ABC results across the magazine market have continued their downward trend, with an average 7.19% decrease YoY as a whole. …
Google keyword advertising – A faithful friend or just ‘a stone in ebay’s shoe’?
‘I know half the money I spend in advertising is wasted, but I can never find out which half’ said John Wannamaker and became an …
Alan Tuite
Anjali Barot
Charlie Osborne
Jane Power
Jenny Biggam
Jonathan Harrison
Krishen Joshi
Lauren Barber
Marissa Williamson
Miles Pritchard
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Oli Tame
Oliver Stolton
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Tom Haskell