This months hottest media news

Google prefers new YouTube platform

As Google launches the new Google Preferred ad platform for YouTube, consumers and marketers alike will find it easier to discover engaging YouTube channels by …

Guardian & Telegraph team up to roll-out ad planning tool

The Telegraph and Guardian’s Audience not Platforms 2.0 tool is set to launch later this year, marking a major collaboration between two of the UK’s …

Is streaming the new broadcast?

With new figures revealing online TV video consumption has risen 388% from 2013 (source: Adobe) it looks like video streaming companies are set to take …

Trick or Treat? Snapchat releases first ad

In the month of all things ghosts and ghouls, users of the social network Snapchat would have seen something particularly shocking in their feeds last …

LET’S GO OUTSIDE – OUTDOOR MEDIA UPDATE

Outdoor media has come a long way from its paste and paper origins. Nowadays, out of home (OOH) can be described as a convergence of …

HIGH TIMES ON THE UK HIGH STREET

With high street vacancy levels falling at the fastest rate since records began in October 2006 and UK consumer spending rising year-on-year for the eleventh …

THAT’S SO YESTERDAY

This month Facebook announced it was changing its news feed algorithm (once again) to show more timely posts and facilitate conversations in real-time, much like …

ALS ICE BUCKET CHALLENGE

Last month, there was nowhere to hide from #alsicebucket challenge. The social media world was challenged to a ceremonial dousing of freezing cold water to …