American Apparel

A Social Storm

East Coast America stood still this Monday in preparation for Hurricane Sandy’s arrival.  Schools were closed, public transport suspended, and the stock market frozen. The …

bigger fatter gypsier

My Big Fat Regulatory Nightmare

Cast your mind back to January 2011 when Channel 4 first broadcast “My Big Fat Gypsy Wedding”.  The series rapidly grew to be one of …

Paralympics

Paralympics – Thanks For The Warm Up

With the hype and fanfare of the Olympics quickly becoming a distant memory, attention turns towards the London 2012 Paralympics.  The BBC’s coverage of the …

content-is-the-key

The benefits of content marketing

Switched on brands and their agencies are increasingly recognising the benefits of producing engaging, top quality content for both search engine optimisation and engagement. Dale …

GoViral

[Guest Post] Engaging Generation Social

By Mads Holmen, Planning Director goviral/Aol Europe For every minute that passes, 72 hours of content is uploaded to YouTube. In that same minute 400,000 …

digital-inovation-the7stars

Digital takeover – Next steps for media innovation

  In the week leading to the annual world festival of creativity, the Cannes Lions, the usual speculation appears about how the UK will fare …

Campaign

Our New TV Campaign for Safestore Launched Last Friday

The 30-second and 60-second ads feature a young boy’s heart-warming farewell to his beloved teddy, which is going into storage. The ad was directed by …

YuMe

[Guest Post] YuMe on Mobile Video Advertising Technology

Smartphone penetration is currently at 53% compared to last March when it was recorded at 39%. This resulted in smartphone penetration growth of 24% over …