We’ve been scouring the web in the last week or so to find out more about the announcements from Mr Jobs on a raft of new Blackberry-baiting features for the new iPhone operating system (iOS5), stuff about clouds and general Apple gossip.
Let’s start with iMessage which is being touted as the Apple equivalent to Blackberry’s BBM service. BBM has successfully attracted a non-business user (yes teens!) to the Blackberry brand, and it seems that with iMessage, Apple could do the same and improve its position in this market.
Notification Center (sic) meanwhile is a great improvement. New emails, text messages, multimedia messages, reminders, Game Center notifications, mail alerts, Twitter notifications and any other sort of items which could normally trigger a push notification will soon find their way into the Notification Center. They’ll be called to your attention on your iOS lock screen, via a regular pop up alert, or with a small non-intrusive banner which briefly flashes across the top of your screen.
On to iCloud now. This really is the biggest thing from Apple since the iPad launch (which incidentally at 25m units sold makes it a far faster seller than the iPhone). iCloud will be integrated with iOS5 and many of the apps like iPhoto, documents, apps, iBooks, contacts, calendar and mail will have built in iCloud functionality after the update. The iOS5 update is free & includes 5GB cloud storage.
Photostream is another great app that will allow photos to be uploaded to iCloud, then synced across multiple devices and tablets.
With competition fierce on all fronts for Apple (Google Music Beta and Amazon Cloud competing for music storage supremacy; a raft of new tablets all touting iPad-killing features and more) this announcement needed to be a big one, and it sure was.
It may be losing out now in the operating system war with Android, but Apple is still the undisputed king of cool gadgets and great functionality. When they pull it out of the bag with announcements like this, others can only look on in envy.
Read more

