Tag Archives: Magic

Hey Mr DJ! the7stars RAJAR Update

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February 7, 2012

Who’s up, who’s down, who’s tuning in and how? Here, in a nice digestible bite-sized format, are the highlights of the latest radio quarterly audience survey released last week…

The reach of all radio has dropped by 4% QoQ, but still reaches a massive audience of 46.7m adults every single week. All commercial radio now has a 42.4% share compared to the BBC’s 55.5% share. Commercial radio has attracted an additional 1.4m listeners over the last two years.

Capital London has clung on to the top London spot this quarter, reporting a 15% YoY increase in listeners. Magic 105.4 had a strong quarter by going above the 2m listeners mark. Heart 106.2 falls into third place, followed by Kiss 100 and LBC 97.3 completing the London top five respectively.

The network radio stations, which have grown over the past few years, had some strong results this quarter. The largest commercial network in the country is the Heart Network, delivering 7.4m listeners, followed closely by Capital with 7m; Kiss UK with 4.1m; Magic UK with 3.8m; Smooth Radio UK with 3.3m; and Total Real Radio with 2.6m.

Classic FM remains the most listened to single commercial UK radio station, despite a poor quarter. Talksport has seen a 3% increase in reach, no doubt bolstered by the coverage of the Rugby World Cup in October.

The Total Absolute Radio Network, which includes Classic Rock, 80s, 90s and 00s stations, remained static at 2.8m listeners. This is expected to grow next quarter with the inclusion of listening results from the recently launched Absolute 60s and 70s stations.

When it comes to local radio, commercial radio delivers 26.2m listeners, compared to 9.6m for the BBC’s local and regional services. First Radio, who represent 118 of the UK’s local radio services, report that 5.8 million adults tune in to one of their stations for an average 8.4 hours per week.

Digital listening has grown once again, and accounts for a 29.1% share of all radio listening. A record 20.9m adults (40%) now claim to live in a household with a DAB radio. Listening to the Absolute Radio Network via a digital platform is at 71%, against an industry average of 29%.

In terms of mobile listening, 15.1% of adults and 32.2% of 15-24s now claim to listen to radio on their mobile phone.

Source: RAJAR Q4 2011

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Hear me now – the7stars Q3 RAJAR update.

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October 28, 2011

The reach of all radio has remained above 47m for the third consecutive quarter, with all radio listening hours increasing by 2% YoY, and with almost 91% of the UK population tuning in.

Commercial radio has seen a slight QoQ decline of 0.9%, but still boasts a 43.3% share of all radio hours.

Capital London has won the battle for top London radio station this quarter, knocking Magic 105.4 into third place, following another burst of TV advertising pushing the Capital brand. Heart 106.2 also surged passed Magic, claiming second place, with LBC 97.3 and Kiss 100 completing the London top five respectively.

Following investment in station consolidation, many of the radio networks are performing well. The largest commercial network in the country is the Heart Network, delivering 7.6m listeners, followed by Capital with 7m, Kiss UK with 4.1m, Magic UK with 3.8m, Smooth Radio UK with 3.3m and Total Real Radio with 2.6m. Smooth and Real Radio networks reported their highest ever weekly reach this quarter.

Classic FM remains the most listened to single commercial UK radio station, despite a poor quarter. Talksport remained largely flat in hours QoQ.

Absolute Radio’s network hours have increased by over 11% YoY but have dropped 16% QoQ. Absolute 80s delivered over 1m listeners for the first time, and is now the 10th biggest UK commercial station.

When it comes to local radio, commercial radio delivers 27m listeners, compared to 9.5m for the BBC’s local and regional services. First Radio, who represent 120 of the UK’s local radio services, report that 6m adults tune in to one of their stations for an average of 8.7 hours per week.

Digital listening has grown once again, and now accounts for a 28.2% share of all radio listening, up from 26.9% QoQ, no doubt helped by RadioPlayer.  Over 20m adults also claim to live in a household with a DAB receiver.

In terms of mobile listening, 16% of adults and 32% of 15-24s now claim to listen to radio on their mobile phone. A recent RAJAR study also found that over 20% of all smartphone owners have a radio app.

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Hear ye hear ye…the7stars RAJAR Q2 update

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August 10, 2011

Total radio listening is up with 91.7% of the population tuning in.

The weekly reach of commercial radio is up 3.5% on last year to 34m, and has gained ground on the BBC’s share of listening, posting a 1.1% QoQ increase.

Magic 105.4 has raced to the top of the London charts after an impressive 14.4% QoQ and 11.7% YoY increase, propelled by advertising the Magic brand on TV, outdoor and in magazines in June. This saw it push Capital London off the top spot with Heart London, Kiss 100 and LBC 97.3 completing the London top five.

Capital has seen a decrease in both reach and hours, with their hours down 19% QoQ.

Classic FM has seen a decrease in both hours and reach this quarter, as has TalkSport.

The Absolute Radio Network has achieved a ten year high in hours, up 38% QoQ. Its 80s, 90s and 00s decade stations all reported increases in reach and listening hours.

Local radio is still performing well outside of London. First Radio, who represent 118 of the UK’s local radio services, reports that 5.7 million adults tune into one of their stations for an average of 8.7 hours a week.

Digital listening is up once again, with DAB, digital television and the internet now accounting for 26.9% of all radio listening; 42.5% of the population listen at least once a week via a digital platform.

Any questions? Let us know!

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