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5 Things You Need to Know This Week

Google buy Wildfire – Expanding digital offering Wildfire, the US-based website helps companies manage social media accounts on a range of services including Facebook, Twitter and LinkedIn. …

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The benefits of content marketing

Switched on brands and their agencies are increasingly recognising the benefits of producing engaging, top quality content for both search engine optimisation and engagement. Dale …

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Digital takeover – Next steps for media innovation

  In the week leading to the annual world festival of creativity, the Cannes Lions, the usual speculation appears about how the UK will fare …

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the7stars Digital View : EU Privacy Laws

A recap… Since we last discussed the EU Cookie Law (its adopted headline title… this is about user privacy remember!), and we creep ever closer …

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Stand by Me

  This month has seen i, Lebedev’s succinct news digest, release its NRS (National Readership Data) for the first time. What has emerged about the …

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Everything Changes

This time last week, Alan Rusbridger, Editor-in-chief of Guardian News & Media, announced that they were to become a digital-first organisation. He explained they would …

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The Name of the Game

From next month, we could start to see marketers investing hundreds of thousands of pounds to buy their own brand names as top-level domains. This …

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Testing Times

What’s HOT has been following the Times paywall story with much interest. So far, News International has not revealed any information about traffic on its …