Coral had a long-established reputation as a bookmaker, but it was time to extend their Casino product with the launch of Coral Vegas.

The Brief

Drive awareness and encourage app downloads of the new Coral Vegas product.

What We Did

With males 18-34 in mind, we employed a multichannel approach to drive awareness of the Vegas product and to encourage app downloads.

After interrogating audience behaviours, we found that they were keen cinema goers and with this we launched the brand onto the big screen. This was supported by high impact digital ooh targeting commuters in the evening and then on TV.

We further leveraged our existing sponsorship of Light Nights on Discovery Channels to push out the creative and drive awareness

The Results

They are being collected and analysed.

Case Studies