Case studies
South West England
Brief
South West Tourism's mandate is to encourage businesses and tourists to the region. Not hard really as it's so beautiful! We aimed to build on a successful 2007 campaignby reaching even more people and delivering significant value.
Insight
The South West of England is a beautiful growing region; we need to communicate that to both a leisure and a business audience.
Solution
As part of a multimedia campaign including digital and print channels, out of home was used to give a broadcast element to the campaign. Tube and train formats, specifically TCP’s and 4 sheets, delivered strong frequency and allowed us to reach the millions of commuters, shoppers and tourists who regularly use the tube and rail - We also reached our two audiences by using a number of copy rotations. The value we achieved for the client was huge, with a large amount of over-show.
Back
The value we achieved for the client was huge, with a large amount of over-show.