the 7 stars - Case Study
Oxy releases new ingredients
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The Brief
Communicate the new Oxy ingredients message to an older audience for whom the old OXY has a chequered reputation. Do this by providing useful content.
Solution
A campaign which used media to drive users to a fully branded OXY hub and inform them about the new ingredients and benefits of OXY. By partnering with the Daily Mail and Daybreak, we were able to secure highly impactful homepage takeovers, behaviourally targeted run of site display and editorial presence, all of which drove users to a fully branded OXY hub. Within the hubs were 6 highly informative advertorials focusing on the health benefits and ingredients in OXY. All articles were search engine optimized and contained numerous links to the OXY site to buy the products. Co branded competitions added a CRM element for future marketing purposes as well. We also managed to negotiate free message awareness studies worth up to £5k.
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The Results
29 million banners ran on both sites ensuring huge presence, 140,000 users came through to both hubs to interact with the articles, 4,000 clicks through to the OXY site where users could buy the product.