Cityjet wanted a brand campaign to target London (specifically the city), Edinburgh, and Dublin with a message of an airline that has excellent service and is convenient.
Cityjet wanted the media budget to take them as far as possible with excellent media buying and reach/freq of our target audience. Outdoor, Press and Digital was the media mix to target a business flier, and time-poor-cash-rich individuals who are happy to pay more for a flight direct to the city of their destination. Outdoor media defended the City & Canary wharf and the different airports radiuses, whilst key press titles where chosen for their business attributes, geo-graphical readerships, audience, and media value. Out of this Cityjet became the first ever advertiser to sponsor CityAm’s “The Forum” – a daily presence in this title across 6months. Digital played a crucial role driving bottom of the funnel sales achieving the client CPA, and also a brand role across ipad and mobile devices. During this campaign PPC was refined and increased revenue by 10%.
We are still waiting for the brand study and sales data to come through, but sales figures for this period were better YoY and you couldn’t miss the amazing campaign.