the7stars

Tupperware, chocolate, lipstick and cheshire cheese have something in common!
They are products that have thrived as a consequence of the credit crunch.
The Sandwich Report is the culmination of a significant investment in time and money that the team at the7stars have invested to make sure that our clients fully understand how the credit crunch has effected consumer behaviour and their relationship with advertising.

How it works
We initiated the insight by producing a lifestyle cluster analysis which groups consumers based on their current attitude towards money, their personal circumstances and how they feel about the future.

We identified 5 Groups of consumers, who’s attitudes are clearly delineated, and then we set about finding out as much as we could about these five Groups and how our media planning and buying should be modified to reflect their current thinking.
To broaden the insight we then ran an omnibus survey against each group.
Having sprinkled the insight with our own desk research we believe we have produced the most in depth and insightful study of any communications agency

Find out more about the Sandwich Report

 

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