In a move that unites two of the world’s largest tech companies, Google has partnered with Apple to power Apple’s AI features through its Gemini models.
This will include Apple’s signature Siri feature.
The move is likely to re-ignite interest in Apple’s AI offering, with Apple having faced criticism that it is “lagging behind” competitor models including Gemini, OpenAI and Anthropic in this space.
However, the partnership announcement may catch the eye of antitrust regulators, with Google having last year navigated a landmark antitrust case in the US. The judge in that case ruled that Google could continue to make revenue-sharing payments to Apple.
