UK box office revenues fell by 35% year-on-year in March, following a 15% comparable rise in February. The drop was attributed to fewer big-name titles and the later Easter holiday. March 2024 saw the release of blockbusters including Dune: Part Two, but a year later Bridget Jones: Mad About the Boy took the crown for the second month running – suggesting fewer new releases had pulled in large crowds to the big screen.
Yet UK cinema media continues to prosper, as planners seek cinematic environments to launch campaigns. DCM reports a 33% year-on-year increase in revenues. With the launch of A Minecraft Movie and Sinners in April, plus a host of big releases like Mission Impossible: The Final Reckoning still to come, there are plenty of opportunities for brands to engage with audiences in this unique, impactful space.
