New Women’s Sport Trust data has revealed that 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% since 2023.
The news comes as brands seek to profit from the growth of women’s football and rugby in a huge summer of sport, with both the Women’s Euros and Rugby World Cup taking over our TVs.
The research found that 30% of consumers think more positively of brands that support women’s sport through sponsorship, compared with 20% for men’s sport. The research surveyed a nationally representative sample of 2,080 UK adults.
