Digital Cinema Media has strengthened its position as the dominant player in cinema advertising in the UK, after taking over the Omniplex Cinemas chain from rival Pearl & Dean. This leaves DCM with 85% market share, up from 80% over the past decade.
DCM’s dominance can be attributed to its handling of cinema advertising for the ‘Big Three’ chains in the UK. Jointly owned by Odeon and Cineworld, and with Vue a shareholder, DCM also serves Picturehouse and more than 160 independents as part of its portfolio.
Coinciding with the start of school summer holidays, July was the biggest month of 2025 for the UK box office so far, with almost 13 million cinema admissions across the month. Everyman, the UK’s fourth biggest cinema operator and the largest handled by Pearl & Dean, has seen a 15% growth in ticket sales over the past year, fuelled by a series of blockbuster releases in recent months.
