From Keywords to Conversations: How LLMS are Rewriting Brand Discovery

The Search Evolution has a New Interface

The rules of brand discovery are evolving. Being “Google-visible” used to be the hallmark of a digitally savvy brand, but in 2025 the rules are being rewritten by Large Language Models (LLMs) such as ChatGPT and Copilot. Whilst there have been plentiful accounts of the impact of AI tech in general, there is a gap in understanding how exactly LLMs impact inspiration seeking, searching for new brands and ultimately purchasing off the back of those recommendations.

In our latest whitepaper our Insights team dive deep into a new era of brand discovery.