According to new YouGov research, 75% of Millennials and 59% of Gen Zers who are active on social media continue to use Facebook. However, among Millennial social media users, only 33% say they’re on TikTok, alongside only 56% of Gen Z users.
Despite many believing that Gen Z is abandoning legacy social platforms like Facebook in favour of reactive, fast-paced apps like TikTok, the data suggests this group remains engaged across both platforms.
The research also concluded that after Facebook, YouTube is the second most popular social media platform in the UK, reaching 65% of British social media users of all ages.
