Sky and Warner Bros have announced that HBO Max will launch in the UK and Ireland on the 26th March. Launching with pricing tiers between £4.99 and £14.99 a month, the move is the latest in a series of shakeups to an increasingly crowded market. In challenging its streaming rivals, the media giants are hoping that the HBO brand, a household name in the United States, is strong enough this side of the Atlantic to attract interest.
Alongside the launch, Sky has unveiled a new bundle which groups Sky, HBO Max, Disney +, Netflx, and Hayu for £24 a month – highlighting a change in how broadcasters position their services alongside streamers.
Notably, the move comes as Warner Bros. Discovery and Paramount prepare to merge, the latter of which has announced plans to merge Paramount+ and HBO Max into a single streaming service. The implications for the UK launch remain unclear.
