On June 12th, ITV announced the launch of their new Ad Tech Suite at a Manchester showcase, revealing three innovative tools designed to help advertisers maximise ROI.
The standout new interactive format, Lead Gen Ads, offers a minimally intrusive way to capture user engagement. Viewers click a button on their remote to ‘express interest’ in an ad. This consent triggers the sharing of pre-filled contact information from the user’s ITV account with the advertiser. Beta testing includes brands such as Pandora.
ITV YouTube Affinities uses Google’s YouTube Audience and Search data with ITV’s premium content to deliver more granular, brand-safe audience targeting.
Outcomes Planner, developed in partnership with ITV’s Measurement Innovation Team and Viewers Logic, is designed to be easy to use and tailored to support SMEs in the TV advertising space.
