Here is everything you need to know about the August 2025 QT, the7stars Insight Team’s very own Quarterly Tracker.
The QT has now been running for 40 waves since 2016 and has been capturing British finances, mood, beliefs, hopes, dreams and much more! This quarter, our focus is centered around community & culture; from the importance of community and motivations to engage with local groups, to exploring which aspects of modern culture are deemed the most beneficial to society.
Recent research from ‘More in Common’ highlighted the challenges we face regarding social cohesion in the UK today. 1 in 2 say they feel disconnected from society and 44% say they sometimes feel like they are strangers to those around them. Clearly as a Nation, the long-term effects of lockdown, working from home culture and a volatile social media space has led to a sense of disconnection for some. However, the need to belong to something greater than ourselves is an innate, fundamental part of human nature and is what unites us in these trying times, with our QT report highlighting that the main reason people volunteer in a local community is to feel like they are making a difference (65%).
Latest QT results also show that friendship groups are essential to almost 2 in 3 Brits, with over a third saying that their work/professional groups, wellness communities and interest-based communities are most important to them day-to-day. Specific online or niche communities are typically deemed less important, unless they are deeply engrained. For instance, whilst only 21% of Brits think that parenting groups are important to their day-to-day life, that rise to 50% for parents with a child under the age of 5.
There is an understanding that communities can be fluid and change as individual priorities evolve throughout life “39% agree people can move in and out of communities”. Ultimately, a sense of community provides Brits with a feeling of belonging and 16% even claim that they are central to their personal identity. It is important to note the growing popularity of online communities which are deemed more important for 18-24’s than any other age group.
2 in 5 Brits agree that they regularly seek out advice and support from online communities and 3 in 5 say that they mostly engage with content online that speaks to their specific interests and hobbies. Whilst there is a clear need for both online and IRL connection, 1 in 4 still think it is now harder to become part of a community outside home or work. Brands can dial into this desire to connect with others by extending a sense of belonging to customers and by highlighting the regular day-to-day connections that audiences can relate to, to ensure that the community spirit lives on.
Source: T7S QT August 2025 report
