A new study has revealed that ads can be recalled by viewers after 1.5 second, as 85% of digital ads receive less than 2.5 seconds.
New research from VCCP Media has revealed that distinctive brand assets are key when it comes to ad engagement.
The study, Hacking the Attention Economy, was conducted in collaboration with attention platform, Amplified.
The study found that the majority (85%) of digital ads receive less than 2.5 seconds of attention, however, ads can actually be recalled by viewers after just 1.5 seconds if there are distinctive brand assets.
