The 2025 Reuters Digital News Report has revealed that engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators continue to grow. News use across online platforms is increasingly fragmented, with six online networks now reaching more than 10% weekly with news content.
Video reigns supreme. Across all markets, the proportion consuming social video has grown from 52% in 2020 to 65% in 2025, while consumption of any video has increased from 67% to 75%.
On a positive note, trust in the news (40%) has remained stable for the third year in a row, reaffirming the value of newsbrands to advertisers.
