Waitrose is testing an AI computer system that will recognise products as customers place them in their trollies, starting on a small scale with their Bracknell store.
The devices, supplied by Israeli software firm Shopic, enable retailers to ‘understand everything that happens on your retail floor’.
Waitrose will also be able to use location data on the devices to track how long customers spend in each aisle, their route across the shop, and their ‘shelf interactions’ to better understand consumer journeys.
This comes as Amazon announces all of its 19 Amazon Fresh grocery stores in the UK will close.
