Advertising is set to launch on WhatsApp, appearing in the app’s ‘Updates’ section. According to Meta, this should not affect those only using WhatsApp for messaging.
Information shared via private messages will not be used for advertising purposes. However, those who have linked WhatsApp to their Facebook and Instagram accounts will receive personalised advertising.
WhatsApp joins the ranks of previously ad-free platforms like Netflix and Google AI Summaries. According to Pulse data, 38% of Brits are less willing to use apps that follow this trend. However, WhatsApp’s head Will Cathcart sees it as a ‘natural extension of messaging services’.
