The media regulator, Ofcom, says it is conducting an urgent review of X, following widespread outcry over deepfake images created by the social media platform’s AI chatbot, Grok. In a move supported by the Government, Ofcom will consider whether X has violated the UK’s Online Safety Act.
In response, X has confirmed it has removed the ability for Grok to edit images of people into more revealing clothing.
Free speech campaigners have expressed concerns over a potential ban on X, which has around 20 million users in the UK. However, the platform has shed users in recent years following a string of controversies since its takeover by Elon Musk. This has led many mainstream brands to pull advertising from the platform.
