Please download The Original Misunderstood Generation, our latest whitepaper that explores how stereotypes about baby boomers impacts this generation's lifestyles and what this means for the media industry.
Please download Beyond Binary – our whitepaper co-written between the7stars, semiotics agency Sign Salad and neuro-marketing agency Neuro-Insight, which helps brands to navigate the evolving gender landscape.
Download our free whitepaper on the nostalgia and the power of reminiscence marketing.
Download our free whitepaper on the youth in the UK
We are delighted to announce that we have written a whitepaper around the visual representation of Diversity in advertising, proudly partnering with cultural semiotics agency, Sign Salad.
With 40 million Brits currently feeling under-represented by modern advertising, the whitepaper explores how advertisers can ensure they showcase minority individuals with authenticity, so as to satisfy consumer needs, as opposed to simply jumping on a bandwagon. Alluding to a wide-ranging collection of examples where brands have celebrated diversity successfully (and not so successfully) we have come up with three key recommendations that advertisers can use to stay ahead of the game and avoid public backlash:
1. Avoiding tokenism
2. Showcasing minorities often unseen or ignored
3. Resolving vs reinforcing social division
The whitepaper will officially launch on Wednesday 18th July through a client event. If you are a client of the7stars or Sign Salad and would like to come along, then please email Michelle Milner – michelle.milner@the7stars.co.uk
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