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Password: EventsWiFiJan
Agenda
Welcome to the Day Nick Maddison, Managing Partner, Michelle Sarpong, Head of Activation
Introduction to the Day Jenny Biggam, Founder and CEO
Tom’s Top Ten for 2026 Tom Standage, Deputy Editor, The Economist
Harnessing Cultural Change – Reflecting on 10 Years of The QT Tara Watkins, Head of Insight, Ros Shakir, Strategist
In Conversation: Looking Ahead at the 2026 Economy Ashley Armstrong, Chief Business Correspondent, The FT, Helen Rose, Managing Partner
Break
Building Big Brands from Lots of Littles Dr Grace Kite, Economist and Marketing Week Columnist
Growth in the Age of Abundance Billy Ryan, Head of Analytics and Effectiveness, Caroline Tucker, Head of Planning
Navigating Search and Discovery Disruption Xanthe Pickford-Avery, Head of PPC, Kashif Dalvi, Digital Strategy Partner
Lunch
The Appliance of Behavioural Science Richard Shotton, Author and Behavioural Science Consultant
Cracking the Creative Conundrum – Consistency vs. Chaos Lauren Fishwick, Planning Director, Mark Robinson, Creative Director, 7Create
Gaining the Affinity Advantage Chris Herbert-Lo, Strategy Partner
How Brands Can Earn Genuine Affinity Within Communities and Culture
Break
Navigating the Future of Work Ollie Henderson, Consultant and Keynote Speaker
Empowering Marketing Teams Professor John Amaechi OBE, Organisational Psychologist and Author
Close and Depart
Our food today is provided by Humdingers, a social enterprise that uses its profits towards operating the Humdingers Soup Kitchen in Hoxton and serving up to 1,000 free hot meals, 4 nights a week.
If you have any dietary requirements, please see the options below or speak to a member of the team for further assistance.
Breakfast
Croissants (v)
Cinnamon swirl (v)
Pain au chocolat (v)
Danish (v)
Raspberry and coconut muffin (gf)
Dark chocolate muffin (vg)
Banana bread (v)
Selection of fruits and juices
Lunch
Hot bites:
Sandwiches:
Mixed sharing platters