This weekend sees Suzuki become the proud sponsor of Ant and Dec’s Saturday Night Takeaway. This is no ordinary sponsorship however, it forms part of a two-year partnership deal with ITV that spans talent, licensing, broadcast and production. The sheer scale and level of integration is the first of its kind!

Suzuki have been a firm fixture on ITV Saturday nights in recent months, with a series of specially created TV spots featuring the antics of Ant and Dec running in the prelude to the sponsorship. The new idents continue this sense of fun and help to cement Suzuki at the very heart of family entertainment.

And just like Saturday Night Takeaway, the fun does not stop there. Stay tuned for what other surprising treats Suzuki and Ant & Dec have in store later in the year…

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