We are excited to announce the launch of 13minutes, our new adtech-led business acceleration consultancy, designed to close the gap between adetch, media and commerce.
As the market for tech-led media has gone through the stages of online, to digital and now adtech-driven, those businesses able to capitalise on more fluid, data-driven media are expected to be leaders within their categories. There has never been a better time to do smarter, faster and more accurate media at scale.
With that opportunity in mind and a focus on shaping faster business growth, 13minutes will help lead brands to deliver a more future-facing communications approach through advanced use of adtech.
Heading up the consultancy will be the7stars’ commerce director Ben Walton, Leena Vara-Patel and Emily Braund. Vara-Patel and Braund have joined from adstem, a data engineering and adtech company set up by Vara-Patel. Adstem has been working with us on a variety of tech projects and data infrastructure, but the jump across strengthens our competency in that critical space. Also joining is Pete Robins who, prior to joining the7stars, co-founded Agenda21.
The new division will initially have a focus on adtech infrastructure, data engineering, media tech deployment, commerce and SEO. It will also develop and evolve as the market opens up opportunities for both Group clients and new partners alike.