With ever-tightening restrictions in the gambling sector and a cluttered category, Coral was faced with an uphill battle when it came to standing out from the crowd. Whilst they had high awareness, it was matched with typically lower consideration thanks to a promiscuous audience, making it much harder to stand out.
With that being said, we made it our mission to increase Coral’s brand consideration amongst our core 35+ male audience throughout the football season, strengthening Coral’s association with football.