They say a Jack Reacher thriller is bought every 9 seconds. The king of this success is author Lee Child – the UK’s biggest selling fiction megabrand author.
With the 25th installment, The Sentinel, Jack Reacher faced his biggest test yet: it had a new author (Child’s younger brother).
Previous backlash following the casting of Tom Cruise cast on screen as the 6ft 4 Reacher, showed us how fickle fans could be.
The future of the franchise was at stake. We needed to give readers absolute confidence that the new release would be bigger and better than ever.