Running from Boxing Day until early February, the Turn of Year sale is a pivotal time for Sandals & Beaches, offering luxury holidays to the Caribbean with up to 45% off, with an extra £600 off for a certain number of days. With ongoing political, social and financial uncertainly dominating the press, the travel market is a sector which was starting to see the strain.
Sandals & Beaches challenged us on how to increase year on year growth from both a sales perspective, as well as increasing the average order value per booking.