At the7stars, we’re passionate about understanding different audiences and how best to engage them. We believe that taking a people-first approach to planning is foundational to strong media performance and, ultimately, driving business success.

This year, our attention has turned to Generation Alpha – children born between 2010 and 2024. The timing is key. In 2026, the eldest members of this cohort will turn 16, placing them on the cusp of adulthood and making them increasingly relevant to advertisers across all categories – not just kid-centric ones.