With Vinyl making a comeback in the physical music market, we’ve launched our first campaign to re-enforce hmv as the home of entertainment and especially for all things Vinyl.

We aligned the campaign with the launch of Sky Atlantic’s “ Vinyl”, with 10” spots in all 10 episodes. Five creative executions have been made and each episode synopsis has been studied to slot the perfect creative into each episode. Think John Coltrane for an episode referencing Jazz & Blues & The Ramones for a punk theme.

To support TV, we’ve overlaid Twitter TV and Keyword targeting to ensure hmv are around key conversations about Vinyl music as well as the programme itself.

Keep an eye out for it on Sky Atlantic, Monday’s at 9pm.