Pataks’ objective for this campaign was to educate around usage of paste pots, as insight showed consumers were not clear on how to use them. The partnership between Pataks and Jamie Oliver was a natural fit, as Jamie had been using their paste posts in his 15 minute meals for years. He created 6 recipes for digital platforms, which we utilised across Facebook and YouTube to maximise on completed views to aid education. This resulted in ad recall coming out 3.4x higher than the FMCG benchmark, brand awareness lifted 4.5x higher and purchase intent was 7.3x higher than benchmark!
