Suzuki have become synonymous with Saturday nights on ITV; famed for their family friendly antics, previously fronted by Ant & Dec. This long term strategy has just been taken to a new level with the introduction of Take That in 2019. The campaign sees the UK’s favourite boyband travel across the UK in a Suzuki Vitara SUV to surprise fans with a journey they will Never Forget – and enjoy an in-car karaoke session with their idols on the way.
Suzuki will shine even brighter on Saturday nights with the Take That ad spots placed in ITV’s very best entertainment programming, starting with The Voice. Content will be brought to life further with extensive paid social, consumer competitions, dealer activations and a few new surprises that are yet to come…
Take That content will be refreshed throughout the year, maintaining the sense of mischievous fun that has helped to cement Suzuki at the very heart of family entertainment.
