Suzuki have become synonymous with Saturday nights on ITV; famed for their family friendly antics, previously fronted by Ant & Dec. This long term strategy has just been taken to a new level with the introduction of Take That in 2019. So far, the campaign has seen the UK’s favourite boyband travel across the UK in a Suzuki Vitara SUV to surprise fans with a journey they will never forget, and enjoy an in-car karaoke session with their idols along the way.
Suzuki will shine even brighter on ITV1 Saturday nights with the Take That ad spots placed in ITV’s very best entertainment programming – The Voice. Britain’s Got Talent and The X Factor. A Sat night tenancy buy means that Suzuki will be present 36 weeks of the year. Whilst TV is the core channel for reach, the Take That content will be brought to life further with extensive paid social, consumer competitions, a nationwide roadshow and dealer activations.
Watch this space for even more surprises yet to come this year!