the7stars is proud to pledge its commitment to Make The Leap, an initiative by The IPA, Campaign and Twitter to make a lasting difference in workplace diversity.
In joining #MakeTheLeap, the7stars pledges to:
– Aim for 40 % female representation in senior positions by 2020
– Aim for 15 % BAME representation in senior positions by 2020
– Help eliminate unconscious bias through training
– Raise awareness of our flexible, or agile, working policies
Jenny Biggam, the7stars, said: “We are proud to support this important initiative which looks set to make a real impact on diversity within the industry. At the7stars, diversity is a hugely important issue, and one that we take seriously. We will continue working hard to achieve the targets set by 2020.”
IPA President Tom Knox said: “This initiative puts into action all the great intention and momentum building around the issue in the industry, it does so in a simple and accessible way. This is not about scrutinizing which agencies are doing better or worse than others, or applying unrealistic goals, but by asking agencies to make a pledge and take a step it should move the issue far higher up their agenda.”
For further information, please www.wewillmaketheleap.com

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