The Dogs Trust, one of the most loved British charities, presented us with a set of challenges: to increase the brand’s awareness, increase footfall but educate people about the Dogs Trust rehoming scheme across the twenty centres in the UK.
On Saturday February 20th, Dogs Trust kicked off their first TV campaign with the7stars (consisting of 60” and 40” creatives), going out on ‘Ant and Dec’s Saturday Night Takeaway,’ followed by, ‘Take Me out,’ both on ITV.
The TV creative features a loveable homeless dog, who has been rescued by the Dogs Trust, waiting to be re-homed. We follow the pooch’s life at the Dogs Trust centre, being bathed and played with, until one day his new owner turns up. The advert tells a wonderful story of the re-housing process at Dogs Trust, with the Dogs Trust hoping to see many others follow suit.
The campaign will also be running across print, social and digital. We really hope this campaign makes a bit of a bark!
Watch the TV ad here