We are delighted to announce that we have written a whitepaper around the visual representation of Diversity in advertising, proudly partnering with cultural semiotics agency, Sign Salad.
With 40 million Brits currently feeling under-represented by modern advertising, the whitepaper explores how advertisers can ensure they showcase minority individuals with authenticity, so as to satisfy consumer needs, as opposed to simply jumping on a bandwagon. Alluding to a wide-ranging collection of examples where brands have celebrated diversity successfully (and not so successfully) we have come up with three key recommendations that advertisers can use to stay ahead of the game and avoid public backlash:
1. Avoiding tokenism
2. Showcasing minorities often unseen or ignored
3. Resolving vs reinforcing social division
The whitepaper will officially launch on Wednesday 18th July through a client event. If you are a client of the7stars or Sign Salad and would like to come along, then please email Michelle Milner – firstname.lastname@example.org