the7stars | The UKs largest Independent Media Agency

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the7stars is Smartly's First Agency Certified Partner

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A New Milestone in Accessibility: The Rise of Closed Captioning in Advertising

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WhatsApp Introduces Ads

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ITV unveils new ad tech suite

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Reuters Report Highlights Fragmentation of News

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Ads Arrive on Google AI as Competition Intensifies

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Cannes Lions Highlights the Power of Social Purpose – and the Cost of Dull

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Sky, Channel 4, ITV & Comcast: A New Era for SME TV Advertising

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How brands can engage with the Women’s Euros (and why they really should)

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What's Hot?! - July 2025

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Lightbox Loves: Impact and Consumer Collaboration

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Lightbox Loves: Cultural Imprinting in Advertising

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Global Adspend Hits $1trillion in 2024

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US Brands Scaling Back Pride Initiatives

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Bountiful Cow Study Claims All Newsbrands Are 'Brand Safe'

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Does Advertising Have An Age Problem?

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The Golden Age of Attention

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Podcast Advertising Forms a Powerful Part of The Media Toolkit

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Why Outvertising’s Advocacy Playbook should be on the agenda for Pride 2025

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What's Hot?! - June 2025

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Navigating HFSS Restrictions: What Brands Should Know

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Lightbox Loves: Authentic Brand Connections

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Marketing Budgets Fall, IPA Bellwether shows

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Box Office slows – but cinemas set for big Q2

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New BBC Stations Blocked in Boost for Commercial Radio

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Magazine Health and the Future of Print vs. Digital

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As Streamers Take the Plaudits, What Next for UK Content Production?

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Economic Uncertainty Spurs Consumer Concern: From Recession Blonde to The Lipstick Effect

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What's Hot?! - May 2025

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Lightbox Loves: 'Human' ads in the age of AI

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Measuring Google's Demand Gen

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The All-In Census Returns

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2024 was a Big Year for Digital Radio Adspend

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ITV Ad Revenue Rises +2% Marking a Return to Growth

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The Rise of Influencers in FMCG

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Five Years On... How Advertising and Agencies Have Evolved Since Lockdown

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Generation Gap: Media has a Vital Role to Play in Reversing Regressive Attitudes

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Are we Redefining our Relationship with Tech?

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What's Hot - April 2025

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Power of Words

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TikTok Returns to US App Stores

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Love Was in the Air this February

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UK Adspend Breaks £10bn Barrier for the First Time

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Restoring Media’s Mojo in 2025: The Power of Impact

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Brits Prioritising Health & Wellbeing Spend in 2025

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Why Diversity and Inclusion Still Matter: Lessons from Leading Brands

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Will Competitive AI Reshape Media and Advertising in the UK?

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Households Shifting Towards Ad-Supported Streaming

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What's Hot - March 2025

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Lightbox Loves: Exponential Change

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Young People Drive Rise in Trust in Advertising

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A Different Way to Stream Channel 4 Content?

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Thinking Outside in 2025

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Is Turbulence in the Social Landscape Eroding Consumer Trust?

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Grow 25

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How Brands are Interacting with Awards Season

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All Change Please

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What's Hot - February 2025

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Lightbox Loves: The Psychology of Hope in Crisis

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Key Trend Predictions for 2025

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The Misconceptions Around Youth Disengagement with News

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TikTok’s Take on Q5 And Beyond: Playbook Tips and Tricks

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How Brands are Approaching Christmas Campaigns this Year

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What's Hot - December 2024

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New Year, Renewed Aspirations: Hopes and Motivations 2025

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RAJAR Q3 2024: Digital Listening Gains and Key Station Performances

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How the DOJ’s Investigation of Google Could Change the Future of Adtech

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The Future of Streaming Ads: How Netflix’s Ad Tier Is Shaping Viewer Experiences

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How Paywalls Are Changing the Podcast Landscape for Creators and Listeners

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The London Standard Is Launched as A Weekly

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What's Hot - November 2024

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Lightbox Loves: Capturing Festive Shoppers' Attention and Extending Festive Cheer

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Meta Connect 2024: How AR and AI Are Shaping the Future of Social Interactions

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The Rise of Sports Fandom and how this has affected TV and Streaming Services

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Consumers Eyeing Small Treats as Cost-of-Living Pressures Ease

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The Unexpected Rise of Actual Reality

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How the Industry can Combat the Decline in Representation in Advertising

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Black History Month 2024: Learning, Sharing, and Celebrating Black Culture at the7stars

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What's Hot - October 2024 (Black History Month Special)

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Lightbox Loves: The QT Roundup

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Lightbox Loves: The UK is Feeling More Positive

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All We Want for Christmas: Consumer Behaviour Ahead of the Holiday Season

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Commercial Radio Reaches Record Heights in Latest RAJAR Results

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Subscription Services and the Rise of Unlikely Cross-Partnerships

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Europe’s new influencer marketing alliance addresses raising concerns in the industry

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What's Hot - September 2024

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Lightbox Loves: Is Nostalgia Not What It Used To Be?

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How Brands Are Honouring South Asian Heritage Month in 2024

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How Euros 2024 Viewing Figures Highlight Shifting Audience Habits

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Google Cookie Depreciation Plan Crumbles

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How Authenticity Is Transforming the YouTube Creator Economy

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How Brands Can Amplify Paralympic Sport

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What's Hot - August 2024

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the7stars joins top companies across the world in signing The Climate Pledge

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Lightbox Loves: Purposeful Disconnection in a Digital Age

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How to Drive Engagement with Instagram Reels

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Lightbox Loves: Election Special

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TikTok Releases Instagram-Style App Called Whee

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The Cultural Relevance of Love Island

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Google Marketing Live: A New Era of Ads

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Apple Set to Change the Tech Landscape Yet Again

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Connected Audio Continues To Dominate

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What's Hot - July 2024

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Lightbox Loves: Cultural Codes Refresh 2024

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Cultural Codes 2024

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What Getir Getting Out Means for Online Delivery

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Inclusive Planning for Pride and Beyond

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Interactive Shoppable Ads Coming Soon to Amazon Prime

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How SGE Will Affect SEO and the Search Landscape

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IPA Research Highlights Industry Anxiety on Climate

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What’s Hot – June 2024 Edition

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Lightbox Loves: An Inclusive Brand vs Inauthentic Brand

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Lightbox Loves: Sneak Peek into the Future of High Streets

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How Brands Can Plan More Sustainably

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Inclusive Strategies Inspired by Newcastle United's Vibrating Kit

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Netflix’s Shift in Performance Evaluation Metrics

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Profit Ability 2: The New Business Case for Advertising

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The Era of Ultra-Personalisation is Here

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What’s Hot – May 2024 Edition

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Developing Reporting and Optimisation Roadmaps with 7IGNAL

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CGI's Impact on Out-of-Home Advertising

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Unlocking Netflix's Triumph: Navigating Subscription Cycling

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The Misdefined Majority: Divesting from SEG Targeting

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The BBC’s Foray into Commercial Podcasting

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What’s Hot – April 2024 Edition

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The Misdefined Majority – Whitepaper

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Unlocking Advertising Potential in Six Nations 2024

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Curiosity Week: Insights from Brief to Debrief

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Lightbox Loves: The Rise of Gen Alpha Influencers

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Inclusivity Week: Driving Inclusion in Media

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Unlocking Potential: the7stars’ partnership with Future Frontiers

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Lightbox Loves: How Stanley Cups and Crocs Became Icons of Contemporary Culture

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Super Bowl Ads 2024: Celebrating Brand Love on Game Day

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Reflections and Resolutions in Marketing Effectiveness

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Unique Opportunities As OOH Surpasses Pre-Pandemic Levels

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New Opportunities as TV Streaming Becomes More Shoppable

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The Resurgence of Free TV

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What’s Hot – March 2024 Edition

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the7stars Achieves Google Display & Video 360 Certification

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Championing Sustainability: Inside our Green Week Initiative

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The “WHS” Rebrand: Test-and-Learn in Action

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Prime Video with Ads: Delivering Mass Scale from Launch

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Google Begins Chrome 1% Third-party Cookie Deprecation Testing

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How the Subscription Model Opens up New Competitor Sets

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Top 7 Media Insights for 2024

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What’s Hot – February 2024 Edition

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Lightbox Loves: 2024 Trendsetters

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the7stars Becomes a Google Marketing Platform Certified Partner

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Forecasting Cinema TVRs for 2024

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Tackling the Environmental Impact of Digital Advertising

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Navigating Christmas Amid Economic Challenges

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AI's Role in Reshaping the Advertising Landscape

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Over-reliance on Creative Testing Hampers Ad Creativity

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What’s Hot – December 2023 Edition

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Lightbox Loves: Festive Cheer

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What’s Hot – November 2023 Edition

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AI-Driven Personalisation and the Future of Audio

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The Challenges of Social E-commerce

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A Game-Changer for Advertisers in the UK TV Market

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Navigating the Future of Gaming: Insights from the Conference

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The Power of Sustained Activism

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What’s Hot – October 2023 Edition

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How Barbenheimer Has Taken Over the Cinema World

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The Importance of Transparency with AI in Content Creation

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Online Freeview and the Growth of Content Consumption

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The Rise of Brand Activism & Taking A Stand

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How Brands Benefitted from the Women’s World Cup

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Lightbox Loves: Charitable Giving

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Researching the Robot

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Becoming an MRS Company Partner

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Digital Video is Effective for Building Brands

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WGA and SAG-AFTRA Strikes Mirror Economic Tensions

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The Rising Fragmentation of Media Diets

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What’s Hot – September 2023 Edition

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What’s Hot – August 2023 Edition

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Lightbox Loves: Barbie the New Feminist Icon

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Researching the Robot: A New Era for Market Research? – Whitepaper

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The Battle for Dominance within the AVOD Market

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Gaming Enters the Mainstream at Cannes Lions

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Understanding Gen Z's Preference for User-Generated Content

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Rethinking Programmatic Advertising at MAD//Fest

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Elon Musk Unveils Twitter's New Identity, X

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Lightbox Loves: Festival Fans

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Threads by Instagram: Pioneering User-Centric Communication

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DCM Rolls Out Cinema TVRs

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Unravelling the Key Themes of Cannes Lions 2023

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Pride Beyond Pride Month

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Netflix’s Password Progress

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What’s Hot – July 2023 Edition

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The Future of Retail Media

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Introducing 'Prospero': Our New Transparent Programmatic Trading Solution

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Curiosity Week: A Journey of Insights and Inspiration

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Lightbox Loves: Modern Families

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Superficial Intelligence

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Nurturing Family Time in the Midst of Modern Challenges

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Verifying Impressions across Connected TV as Ad Fraud Rises

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Ring Ring: The Unexpected Rise of the Dumbphone

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The End of Google Universal Analytics

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What’s Hot – June 2023 Edition

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the7stars wins Sunday Times’ Best Places to Work 2023!

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Lightbox Loves: Curiosity

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The New Commercial Landscape

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SXSW 2023: a Snapshot for Marketers

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Feeling Blue: Whether Brands Should Pay for Verification

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Measurement Improvements are a Must as CTV Ad Spend Increases

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Why Luxury Brands Must Hit Multiple Consumer Touchpoints

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What’s Hot – May 2023 Edition

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Lightbox Loves: Cathartic Sprees

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Lightbox Loves: Bank Holiday Boosts

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What #LinekerGate Could Mean for Brands

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Cultural Codes

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Exciting and Future-Facing Times for OOH

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The Next Big Thing

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Content is King for Boosting Organic Social Engagement

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What’s Hot – April 2023 Edition

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Lightbox Loves: Peer Power

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Supporting Mothers Beyond Mother’s Day

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Lightbox Loves: AI and Empathy - Does it Compute?

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Back to Basics for Oh Polly and Ekin Su

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The Future Of Radio Listening

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Battle of the Blue Tick

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The Emerging Digital Landscape

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Programmatic Progression

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What’s Hot – March 2023 Edition

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Not Superbowl-ed Over

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Mental Health Concerns in Adland

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The Future of Data Clean Rooms

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2023 Media Market Predications

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NFTs: Innovation or Extinction

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What’s Hot – January 2023 Edition

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Disruptive Launch for Prime Hydration with Social Influence

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Lightbox Loves: The Audio Renaissance

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Lightbox Loves: Comfort and Control in the Age of Poly-Crises

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Lightbox Loves: FOMO

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Lightbox Loves: It's a Wrap

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Level Up: the brand opportunity in gaming – Whitepaper

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How Gen Alphas are Moving the Music Industry

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The Big Christmas Ad: Post Match Report

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The Future of AR and the Online Shopping Experience

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It’s Time to BeReal

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Broadcast Video Scoring Ahead

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What’s Hot – November 2022 Edition

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Lightbox Loves: The Rise of Retail Media

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Lightbox Loves: Humanitarian issues an inseparable part of upcoming Qatar Football World Cup

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Black History Month at the7stars

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Making An Impact at a World Cup Like Any Other

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EffWorks 2022: Effectiveness and the Advancing Cost-of-Living Crisis

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‘Tis the Season: Christmas Offers Light amongst the Gloom

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Black Friday in the UK: The Beginning of the End

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The Evolution of the Metaverse

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What’s Hot – October 2022 Edition

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The Struggle and Significance of Staying Sustainable

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How to Build Long-lasting Relationships with Gen Z Influencers

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Media and Brand Responses to the Queen’s Passing

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Shop ‘Til You Flop: Has Social Commerce Failed Again?

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What’s Hot – September 2022 Edition

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Exceed Expectations - Value Week

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How to improve digital measurement of campaign effectiveness

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Big Brother’s Big Return

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ASA Names & Shames Influencers who Repeatedly Flout Disclosure Rules

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Streams Like Teen Spirit

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The Tiktokification of Meta

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What’s Hot – August 2022 Edition

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Cinema’s Got Our Attention

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Cannes 2022: Grand Prix or Effective, but not both?

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Taking Pride in Inclusive Brand Safety

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Passion, People Purpose: Harnessing the Power of Sports Partnerships

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OFCOM to ‘Investigate’ Increasing TV Ad Break Durations

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What’s Hot – July 2022 Edition

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Streams Like Teen Spirit – Whitepaper

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Pride Month at the7stars

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Prime Day Awaits – Get Customer-Ready with our Special Feature

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Bounded by the Binary

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Why Context Matters

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How DSPs and Brands Respond to Audio Advertising

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Inflation vs. Sustainability: How are Consumers Adapting?

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What’s Hot – June 2022 Edition

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A People First Response in a Crisis – Whitepaper

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What’s Hot – May 2022 Edition

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Could Elon Musk Authenticate the Twittersphere?

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The Best (and worst) of April Fool’s Day

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Sustainability and Web Design

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What’s Hot – April 2022 Edition

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Lightbox Loves: The Loyalty Economy

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the7stars wins Campaign’s Best Place to Work (Large Companies) 2022!

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The Evolving Future of AV

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The Cost of Living Crisis: How are Consumers Reacting?

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How Brands can be Heard over New Waves of Podcast Content

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The Misinformation War

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What’s Hot – March 2022 Edition

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Lightbox Loves: Offering glimmers of hope

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Lightbox Loves: Marketer's COVID Guide

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Did Coinbase Really Win the Super Bowl?

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The Right to Misinformation

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What the Narrowing Digital Gap Means for Media

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Ethnicity Pay Gap in Marketing

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Better Creative: The Real Topic of the Day?

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What’s Hot – February 2022 Edition

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Lightbox Loves: Live Sport for All

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Project Comet: Measurement Journeys with Meta – Whitepaper

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Lightbox Loves: The Virtual Takeover

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Influencer Trust: Years to Make and Less than 24 Hours to Break

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the7stars’ Take on 2022

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Sky Sponsorships – More Dynamic than Ever

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Marketing in an Inflationary Era: Lessons from Recessions

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How Should Brands Use Voice Search?

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What’s Hot – January 2022 Edition

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Lightbox Loves: The Wonder of Wordle

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How to improve Google Analytics for meaningful measurement

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Lightbox Loves: Christmas Specials

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Lightbox Loves: Black Friday

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The Double Bottom Line

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Edge of the Metaverse

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What’s Hot – November 2021 Edition

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The Return of RAJAR

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Nudges

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Lightbox Loves: Love to hate the Christmas Creep?

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Lightbox Loves: The Metaverse

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Share of Search 2.0

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Culture of Effectiveness

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The Purpose of Brand Purpose

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Will the NFT Bubble Burst?

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Into the Metaverse

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Competition in the Streaming World Heats up

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What’s Hot – October 2021 Edition

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7 Things We Learned from EffWorks 2021

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Lightbox Loves: From Fans to Family

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Lightbox Loves: The Campus Comeback

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AV's September Surprise

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The Contribution Of Context To Digital Advertising

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Santa Is Back From Furlough, But Xmas 2021 Will Still Be Different

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4 The Future

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What’s Hot – September 2021 Edition

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the7stars awarded the IPA Effectiveness Accreditation

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the7stars launch business acceleration consultancy 13minutes

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Lightbox Loves: Autumn Confidence

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Lightbox Loves: Christmas Shopping in the Summer

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The Battle For Our Screen Time

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Podcast Measurement Is Gaining Traction

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To Advertise Or Not To Advertise

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Greener, Faster, Smarter

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What’s Hot – August 2021 Edition

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Lightbox Loves: Putting the Life Back into Nightlife

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Lightbox Loves: The Greatest Show on Earth

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Anti-Racism In The Wake Of The Euros

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Why Brand Authenticity Matters In Sustainability

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The Rise Of Creator Economy

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Why Brands Are Finally Taking Note Of The Paralympics

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What's Trust Got To Do With It?

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What’s Hot – July 2021 Edition

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Commerce Uncovers: Spice Up Your Shopping With Shoppertainment

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Lightbox Loves: The New Football Fans

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Lightbox Loves: Dedication to the Beautiful Game

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The All In Summit

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Connected TV - What Next?

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Preparing For A Greener Future

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The Measurement Of Attention

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Cinema Is Back

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What’s Hot – June 2021 Edition

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Commerce Uncovers: Instaffiliates

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Lightbox Loves: Maslow's Hierarchy of Needs

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Lightbox Loves: The One With All the Sitcoms

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Measurement That Mirrors Human Processing

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Touchpoints 2021: How Lockdown Has Shifted Our Consumption

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Google Launches The Shopping Graph

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HFSS Total Online Ban

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iOS14.5 & The Challenges It Brings

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The Ridiculous Rise Of NFTs

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What’s Hot – May 2021 Edition

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Commerce Uncovers: Immersive retail is coming of age

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Lightbox Loves: The Video Revolution

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Lightbox Loves: Staying Close to Home

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Will The Experience Economy Rebound In 2021?

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Ready, Steady, Spend!

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Fans & Broadcasters vs The European Super League

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Turning Consumers' Climate Change Goals Into Reality

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The Value Of Complaining: What Advertisers Can Learn From 'Callout Culture’

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What’s Hot – April 2021 Edition

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Lightbox Loves: A League of Their Own

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The Experience Economy Rebound – the7stars Whitepaper

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Sustainable Now - the7stars Whitepaper

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Lightbox Loves: Miss You Already?

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Commerce Uncovers: Sustainability Sells

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International Women's Day

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The Future of TV Trading

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Gen Z: Capturing The Spenders of Tomorrow

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Google's Updated Privacy Approach

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What’s Hot – March 2021 Edition

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Lightbox Loves: TV Recap Podcasts

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Commerce Uncovers: The Range

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Lightbox Loves: NFTs – Useless Junk, or the Future of Selling?

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Lightbox: QT Dashboard

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Commerce Uncovers: The rise of buy now pay later

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Advertising Association/WARC 2021 Predictions

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TikTok - A Serious Social Contender

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The Launch Of GB News & News UK TV

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The Pandemic's Online Gap

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The Long-Term Impact of COVID on Sponsorship

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What Do Drake, Oprah Winfrey And Elon Musk All Have In Common? Welcome To Clubhouse

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