News

Suzuki have become synonymous with Saturday nights on ITV; famed for their family friendly antics, previously fronted by Ant & Dec. This long term strategy has just been taken to a new level with the introduction of Take That in 2019.  So far, the campaign has seen the UK’s favourite boyband travel across the UK in a Suzuki Vitara SUV to surprise fans with a journey they will never forget, and enjoy an in-car karaoke session with their idols along the way.

Suzuki will shine even brighter on ITV1 Saturday nights with the Take That ad spots placed in ITV’s very best entertainment programming – The Voice. Britain’s Got Talent and The X Factor.  A Sat night tenancy buy means that Suzuki will be present 36 weeks of the year. Whilst TV is the core channel for reach, the Take That content will be brought to life further with extensive paid social, consumer competitions, a nationwide roadshow and dealer activations.

Watch this space for even more surprises yet to come this year!

We’ve brokered a bespoke partnership between Crusha and DCM to get families to share little childlike moments of fun together at Vue’s Mini Mornings.

We are thrilled to continue our seven-year streak of being named as one of The Sunday Times 100 Best Small Companies to work for. It is a title we are extremely proud of and demonstrates our consistent commitment to over-investing in our staff to ensure they are full of energy and motivated to produce great work for our clients.

Read more about The Sunday Times 100 Best Small Companies here 

We are delighted to be named 2^nd in Campaign’s Top 5 large companies to work for.

“You won’t find a holiday form or a timesheet at the7stars. And nobody has a job title. It’s all because of the founders’ philosophy that good community spirit is the bedrock on which a successful agency is built, resulting in a place where staff can grow their careers and have fun while doing so. Starters are assigned a “buddy” who guides them through their first month at the agency.” -the7stars

Read more about Campaigns Top 50 Best Places To Work here

Having won Gold at the WARC awards in 2018, Suzuki and the7stars stepped it up a gear to take out the Grand Prix for Partnerships in 2019. With a new model to launch and an entirely new audience to reach, the7stars demonstrated what to do when content is king, but not fit for a queen…

Sadly, when it comes to marketing cars to women the automotive market will often turn to a collection of patronising stereotypes.

Our research found that much like men of their age, 20-something women are looking for adventure, independence and achievement. Initially we sought to put the Ignis at the heart of content which celebrates adventure, independence and achievement among young women, but to our surprise there was nothing which fitted the bill. So we created our own.

We set out to create content which better reflected the audience’s life stage, and place Suzuki at its heart.  Working with the E4 Commissioning team, we collaborated to create a brand-new TV format – All Star Driving School.  A peak-time TV show that serialised the trials of learning to drive, but ultimately showing the adventure and independence a first-time car can grants its owner.

By completely integrating the Suzuki Ignis into a TV series which promoted these values, and then amplifying the spirt of our partnership to 86% of young women in the UK, we showed the industry how it should be done. And sold a load of cars in the process.

All this was achieved without a pink car in the range.  Fancy that.

December saw Deliveroo crown their final Food Battle champion in the breath-taking “Battle of the Broth”, after an epic three months of celebrating the ‘Joy of Food’ with partner Time Out. Across four foodie events (“Battle of the Burger”, “Pizza Prize Fight”, “Fried Chicken Fight Cub” and the aforementioned “Battle of the Broth”), 5,000 hungry Londoners had chewed, chomped and slurped their way through over 35,000 portions of food, voting for their favourite in each category.

Reaching over 5 million Londoners through Time Out’s platforms across editorial, experiential and social, we recorded a surge of brand love through UCG and online. Together Deliveroo and Time Out delivered the ultimate in mouth-watering experiences, supported by customer research and using data to identify the Capital’s food passions, proving that Deliveroo is a heavy-weight in the field of food delivery.

Suzuki have become synonymous with Saturday nights on ITV; famed for their family friendly antics, previously fronted by Ant & Dec. This long term strategy has just been taken to a new level with the introduction of Take That in 2019.  The campaign sees the UK’s favourite boyband travel across the UK in a Suzuki Vitara SUV to surprise fans with a journey they will Never Forget – and enjoy an in-car karaoke session with their idols on the way.

Suzuki will shine even brighter on Saturday nights with the Take That ad spots placed in ITV’s very best entertainment programming, starting with The Voice.  Content will be brought to life further with extensive paid social, consumer competitions, dealer activations and a few new surprises that are yet to come…    

Take That content will be refreshed throughout the year, maintaining the sense of mischievous fun that has helped to cement Suzuki at the very heart of family entertainment.

23rd November 2018 marked the bi-annual Media Research Group (MRG) awards, held in Bratislava after the 3-day annual conference.

the7stars were privileged enough to be shortlisted in three categories: Best Research Team – Media Agency, Rising Star, and Best Collaboration – for our whitepaper co-authored with Sign Salad on the topic of Diversity in Advertising.

 The competition was fierce, but we managed to bring home two trophies – beating Mediacom and OMD to the title of Best Research Team, in what the judges said was a unanimous decision, and our own Michelle Milner taking home Rising Star alongside her friend Jess Percival of Twitter.

 One of the only opportunities to celebrate media research at its finest, and after our success at the other ceremony of note in our industry – Mediatel Research Awards – back in February, we were delighted to have ‘done the double’!