Category

Whitepapers

Streams Like Teen Spirit – Whitepaper

By | Featured, Whitepapers

Please download 'Streams Like Teen Spirit': a whitepaper that explores the impact of an emergent new generation – Gen Alpha – and their relationship with music and technology.

    Top image of a woman doing work on her laptop whilst holding a cup of coffee and with documents on the wooden floor.

    A People First Response in a Crisis – Whitepaper

    By | Featured, Whitepapers

    Please download 'A People First Response in a Crisis', our whitepaper on the Cost of Living crisis, which helps brands understand people's attitudes and behaviours towards today's challenges and how they can respond by demonstrating resilience, integrity and purpose.

      Project Comet: Measurement Journeys with Meta – Whitepaper

      By | Featured, Whitepapers

      Please download Project Comet: Measurement Journeys with Meta – our whitepaper co-written by the7stars and Meta, which helps brands understand how to create meaningful and actionable measurement journeys in the Meta ecosystem and beyond.

        Sustainable Now – the7stars Whitepaper

        By | Featured, Whitepapers

        Please download Sustainable Now – our whitepaper co-written between the7stars and Global, which helps brands understand how they can play a role in turning consumers' climate change goals into reality.

           

          The Original Misunderstood Generation – the7stars Whitepaper

          By | Featured, Whitepapers

          Please download The Original Misunderstood Generation, our latest whitepaper that explores how stereotypes about baby boomers impacts this generation's lifestyles and what this means for the media industry.

             

            Beyond Binary – the7stars Whitepaper

            By | Featured, Whitepapers

            Please download Beyond Binary – our whitepaper co-written between the7stars, semiotics agency Sign Salad and neuro-marketing agency Neuro-Insight, which helps brands to navigate the evolving gender landscape.

               

              Nostalgia: Is It What It Used To Be? – the7stars and YouGov Whitepaper

              By | Featured, Whitepapers

              Download our free whitepaper on the nostalgia and the power of reminiscence marketing.

                 

                Talkin’ about a new generation – the7stars Whitepaper

                By | Featured, Whitepapers

                Download our free whitepaper on the youth in the UK